So on September 8th, Target announced via a blog post that they would be lowering prices on “thousands” of items to make the customer shopping experience easier.
Ahh the #1 tactic in any struggling 2017 retailer’s arsenal… Step 1 look at what Amazon is doing, Step 2 Try to do that same thing late (read: Whole Foods lowering prices after the acquisition).
Target’s Chief Merchandising Officer, Mark Tritton says “We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing … all while maintaining sales we know are meaningful to guests.” Translation: We pushed all of our suppliers to lower their costs to us, some said yes, some told us to fuck off, those are the products that won’t be on sale.
I also don’t understand what is so difficult about this pricing math. Was $15, Now $10, you save $5 OR save 33% for you mathematicians. Unless the majority of the country has no grasp over elementary school math (I’m not even sure what grade they teach this in… 2nd?), how is this any easier. Just come out and say #1 we are going to save on printing and store labor expenses from not putting up as many signs and #2 maybe now you’ll buy the stuff that isn’t on sale instead of cherry picking.
Lastly, and this is the best part, Target says “Our mission? To cut through the clutter and provide guests with great everyday value, while continuing to offer additional savings on the right products at the right times.” I love, LOVE when companies say this. So up until right now, was this not your goal? I’ll file this with all of those announcements of companies getting more “customer centric”.