Kmart announced it’s list of top 15 hottest toys for this holiday season “coincidentally” ON THE SAME DAY that Toys “R” Us filed for Chapter 11 bankruptcy.
I absolutely love when companies do this stuff, and by “this stuff” I mean kick each other when they are down. This is 100% Kmart seeing Toys ‘R’ Us wounded and trying to finish them off a la John Snow and the Nights Watch. The major difference being that Toys “R” Us aint coming back from this.
“Kmart is this year’s toy headquarters,” said Michael O’Connor..You don’t have to be a genius to read between the lines here. This is what Michael is really saying “If you want to be a good parent and earn your kid’s love, shop Kmart. If you like the smell of despair and in the market for close out retail fixtures, go to Toys ‘R’ Us”
Lastly, you know these are the best toys because the list was “carefully crafted based on industry trends, input from Shop Your Way members and data, and more than 50 years of experience in knowing what toys kids love to play with and find under their Christmas trees.”
“and data” if I had a dollar for every time I tack this phrase onto the end of a sentence at work…we’ll I wouldn’t be writing these articles anymore that’s for sure. This is like the open sesame for getting work approvals.
Boss: “Why should we approve this project?”
You: “Well, (say literally anything here) and also data/big data/machine learning/deep learning”
Boss: “Here’s triple what you asked for and a promotion”